Nufero | An Example of Transmedia Storytelling

Many marketing and brand-building tactics are right in front of our eyes. Some of those market-moving tactics are foreign to some experts as well. When you are getting ready to approach the plan for the next big idea, take a look at the idea of Transmedia Storytelling. This method was used to build the foundation of Nufero that you will begin to see over time.

Transmedia storytelling is a technique that goes beyond traditional marketing by using more than one form of media to tell a story. It can be used for branding, advertising, and customer engagement. The team at Nufero believes that this is one of the best marketing strategies to implement in 2023.

With that in mind, you can take this strategy as you are designing, sharing, and participating in a collaborative story experience across multiple traditional and digital delivery platforms – for entertainment, advertising, marketing, and/or social change.

EXAMPLES

This type of storytelling usually starts with an engaging story and then gets creative on other media in congruence. This way, the story can live on through different channels and reach larger audiences. For example, the movie “The Lego Movie” was created so that it could be turned into a toy line or video game and marketed through traditional advertising methods like TV commercials.

Another example of a mainstream media brand using transmedia storytelling is Pokemon, which has drawn fans into its own make-believe world with a combination of video games, card games, TV series and movies, providing an engaging combination of passive and interactive experiences.

Harry Potter is the highest level of transmedia storytelling. As you know it is broken down into books, films, video game, and websites.

A CAVEAT

However, this doesn’t mean you need to use it in that context. The bigger idea is creating your brand story so it can relate to your target and then building in organic additions that will help you monetize. This also resembles omnichannel marketing. As you continue to promote your brand be sure to generate something that your audience would like to continue to follow.

NUFERO’S FUTURE IN TRANSMEDIA STORYTELLING

Currently, on the surface, Nufero is a media platform where it is New World for people to explore new ideas, purchase creative products, and network with like-minded visionaries. Soon you will begin to see the storyline of a futuristic world discovered and created by the visionaries involved. This will be continued with an animated series of a trendy secret corporation that has discovered Planet Nufero and is working with a Flight Crew and partnered organizations to bring us to a new way of living. Later this is anticipated to lead into a movie franchise, video game, Metaverse, and much more.

All of these elements are going to begin to guide us through the growth of the platform and our community.

Many of the titles of the site are to match the idea. The Creative Market, Mission Zone (Soon to launch), Nufero Points (Currency), etc. are all creatively integrated into the branding. Feel free to view the roadmap of the platform here. The next phase will be through cool merchandise products/apparel released in the creative market and integrated into the community through our Nufero Mystery Box (launching in Q1).

Today, continue to enjoy our magazine and organically get involved in the content that is transcending our world ahead.

Conclusion

Creating an identity and storyline for your brand is important to build a long-lasting culture and valuable customers. We hope that these ideas these strategies and the content that we publish help inspire everyone to think outside the box and give extra excitement on the difficult task of consistent content strategies.

Good luck this year, and if you want to bounce ideas off of us, feel free to reach out to us.