9 Unique Brand Marketing Tips To Increase Sales in 2024

It’s crazy to think that we are in the year 2024. I was almost positive that we would have flying cars by now. But maybe we will soon. A lot of technology has sped up the learning curve for many generations and brands. There is so much access to information but how do we sift through the clutter and stand out amongst the crowd? After testing some cool campaigns last year we uncovered some brand marketing strategies that created unique sales you this year.

In this article, we summarize 9 of the best Brand Marketing Tips from our tests that we feel can change of your brand this year and generate sales you didn’t expect.

Brand Journalism 

One of those unique strategies is Brand journalism. Similar to content marketing it is a mixture of marketing and journalism. It is a narrative that is told through stories and experiences. It’s about telling your customer’s story, whether it’s a customer experience, or embracing the relatable journey around using your product.

Brand journalists want to tell stories about their company or organization that will be interesting to their readers and help them relate to the brand. A well-written story can create a more emotional connection with customers and bring them back for future purchases.

Content like this is also less restricted by journalistic ethics and can have fun with the brand. They can use it as a way to engage with audiences in creative ways that traditional journalism may not allow. Here is an example:

Example: A fashion brand sharing stories in blogs, videos or campaigns of sustainable fashion, featuring their initiatives and the impact they’re making in the industry.

Transmedia Storytelling

Transmedia storytelling is a technique in which the same story is told across multiple platforms, with each new installment adding new context to the story.

This technique has become popular in recent years and it is being used by many brands to advertise their products. It can be used for both short-term campaigns and long-term brand awareness.

Check out our deep dive into Transmedia Storytelling to help you with a few ideas.

Pick A Target (But Seriously, Don’t Overlook This)

Picking a target is sometimes marketing and branding 101 but it isn’t necessarily easy nor, giving the proper attention. I do believe that you talk to a few different personas but the are of focusing on one is powerful. Even more so when thinking of creative ways to penetrate new markets or generate new sales a market you feel is stale but needs your solution.

Use some of these strategies and create a story that resonates only with what your ideal customers’ why.

Native Advertising

Often referred to the industry term of Programmatic Advertising. Native advertising is a form of marketing that is designed to appear like other content on the site. This form of advertising is becoming increasingly popular as it can be more engaging than traditional banner ads. This is one of our favorite strategies to think about for your Brand Marketing efforts this year.

Native advertising is becoming more and more popular as it is more engaging than traditional banner ads. The most common types of native advertising are sponsored posts, product placement, and influencer marketing.

Platforms like Taboola and Outbrain allow you to take any curated link and promote it in ad spots on millions of reputable websites. It is a great opportunity for higher-value clientele and sends them to a landing page, YouTube video, or Campaign. This for many marketers is their primary source for building highly engaged email lists and leads.

For more tips and ways to monetize this strategy, check out this recent article on Native Advertising on TheMediaCircuit.com.

Social Commerce

Social commerce merges e-commerce with social media, enabling shopping directly through social media platforms. It uses the interactive nature of social media for promoting and selling products, making the shopping experience more integrated and social. TikTok Shop has emerged to make a statement with this feature in late 2023.

In 2024, social commerce could incorporate AI and AR technologies, offering features like virtual fitting rooms and AR-powered product previews directly on social media platforms, enhancing and simplifying the online shopping experience. Very subtly, actor and recording artist Drake introduces a unique shopping experience on his website called “Drake Related” where you can virtually tour a rendition of his estate and shop variation items around it.

Content And Commerce

When creating your blogs or various forms of content think of ways to incorporate a shopping experience around it. Us at Planet Nufero plan to help creators monetize on this concept this year. We will help you create fun and engaging content around your creativity and help you integrate a conversion opportunity within it.

If you don’t work with us, we don’t mind giving you the idea. We want the world to feel comfortable about these concepts instead of us trying to hide from them. Let’s build trust with our audiences and be real with them.

Influencer Marketing

Influencer marketing is not a relatively new marketing technique and it’s not going anywhere. It’s a type of marketing where brands partner with social media personalities who have a large following and are influential in their niche. The idea is that the influencer will share content about the brand, increasing brand awareness, while also providing an avenue for potential customers to get information about the product.

Platforms like Smartfluence are one of those platforms that have emerged from the cracks and given unique options to manage that relationship. They also are now providing options to garner affiliate partnerships with influencers as well. Also, take a look at platforms like Impact.com. They are also a revolutionary platform for managing relationships and also various options for unique partnerships.

Artificial Intelligence

OpenAI at this point last year just started to make noise now it is the nucleus of loud disruption in the world. Everything is in disarray but CHATGPT4 has given people hope. More and more people are building on top of the technology and creating life-changing technologies.

But remember when NFTs were supposed to be here to stay and if you weren’t involved you were dumb? This may not be one of those things. Throughout the year we will cover different platforms that stand the test of time and should be focused on over the others. Oh yea, don’t sleep on NFT’s thought, it’s about to make a major comeback, but not how you might expect. More to come at a later date.

Public Relations

Public relations is the process of managing the spread of information between an individual or an organization and the public.

Public relations is the management of the social interactions between an organization or person and its public (i.e. stakeholders, interest groups, society) through your communications with the public to create an environment whereby they can affect those who have not yet come into contact with your organization or product. Public relations is different from advertising because it seeks not to get people like you but rather those who don’t know you exist yet.

Public relations efforts are better than ever with new technology. Social media has created a more robust and personal platform for brands to communicate with their customers and target audiences. New data mining techniques allow for customer databases to be gathered to better target your messaging. This will help be more effective, creating a more personalized experience for the customer. Use them to help navigate a produce a holistic PR strategy.

CONCLUSION

This year is a great opportunity to try new things and show your customers your genuine self. Create a storyline to follow. Keep them informed along the journey. We are all smart. The new generation has no idea what TV even means. Take advantage of it. That also means they know bullshit when they see it. Let’s be at the forefront of the trend of “real recognizing real” and building that strong relationship and understanding with your brand marketing.

If you got to this line, thank you so much for reading this long article and coming to Planet Nufero as a whole. We have some exciting things coming this year and hope you come back to see them.

Good luck and and godspeed!